Consistency and persistence
If it was quick and easy to generate sales leads, Cre8 Sales Solutions probably would not be in existence. There is no magic wand, how many times we must have said that over the years! As it is, we’ve been helping all types of businesses generate new sales leads and opportunities for almost twelve years. We never label sales as “difficult” because that’s setting ourselves up for things to be hard, and when you love what you do, that’s not the case.
It’s not difficult to do what we do, but it can be challenging, and does require bucket loads of consistency and persistence. That’s why our clients work with us, because the time and commitment it takes to find the new clients can be tricky for business owners and sales teams alike.
We recently helped a client with a lead that had originated with a LinkedIn post. The owner of a business had asked for recommendations in their field, they’d responded, and then hadn’t managed to get any further. Into their CRM it went, and we followed up, and followed up, until, eventually, a conversation took place and a meeting was arranged. It took well over ten calls to get hold of the Managing Director, and as our client said, they would never have done that themselves. They’re a fantastic company, and really great at what they do, so once that meeting was in place, well, the rest is history. It turned out to be a good fit, and a valuable new client. Not difficult to do no, but not magic wand stuff either.
For all of our campaigns, we have good systems and processes in place that ensure we follow up, prioritise, and importantly, keep trying, keep digging, keep doing the legwork. We’re very focused on building our client’s business rather than building our own, because we’ve learnt that with that kind of focus, the latter follows as a result anyway.
Of course, to be successful at sales, there are a raft of things to consider including authenticity, and being comfortable and confident. There will be another blog about that soon. If we can help you with your telemarketing and lead generation, please get in touch with us on 0121 647 6601. We’d love to support your growth however we can.
