Researching lists and cleaning sales data

Building the foundations for successful sales and marketing campaigns

In business-to-business sales, having well-targeted, accurate data is the cornerstone of successful campaigns. It’s not often that you can buy a list that is right for your specific business, but with a little ingenuity and perseverance there are other legitimate ways of assembling quality data for your sales and marketing campaigns.

We build prospect lists unique to your business, by researching, applying insight and above all, by being clear about your objectives and target audiences.

Researching new sales lists

We use a three-step process to understand your requirements and build new sales lists:

  • Developing clear criteria for the kinds of organisations and individuals who will be most interested in your products and services.
  • Finding appropriate sources of data and lists, including specialist organisations, events and more.
  • Using social media and the web to validate, get more insights and obtain contact details.

Whether you are focusing on a small, niche market or addressing a large group of potential customers, we find that this approach yields outstanding prospect data.

Cleaning and validating your sales and marketing lists

The customer and prospect lists that you have built-up in your business can underpin some of the most effective marketing and sales campaigns. However, this kind of information can go out of date quickly. It is essential that you are addressing the right people, with up-to-date and accurate personal details.

We will check your prospect data before you invest in marketing and sales campaigns, including direct and indirect validation –cross-checking online and published data and phoning businesses to check for updates.

These guys reign supreme at sales in general and sales process in particular. They are into helping not just selling.
Angela Podmore, CEO, Kinetic PR & Communications

Find out more

If you would like to find out more, please read our case studies or get in touch.

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