Case Studies

Finding employers for apprenticeship schemes

Working with a large, nationwide training organisation, we ran numerous campaigns including a highly successful initiative to generate interest amongst employers for apprenticeship schemes.

Our work included researching target businesses, building lists and using the phone to reach the right individuals. We managed email follow-ups and generated qualified leads for the client to follow-up.

We spoke to around 2,300 decision-makers and generated just over 200 leads, at a rate of 5 leads per day.

Selling software into the public sector

Supporting the sales team of a specialist software house, we generated qualified leads for their project management tools within the public sector.

We dramatically improved the impact of a postal mailing campaign, using phone calls to follow-up letters that had been sent to an existing mailing list. We spoke to decision makers, understanding their requirements and where appropriate booking appointments for demos.

During a 30-day campaign, we spoke to around 75 people per day and made a total of 25 high value sales appointments.

Building and nurturing high value sales relationships

Working with the directors of a specialist retail build company, we setup up sales processes and systems, and built up high-value sales relationships amongst decision-makers at major brands.

In an area where key individuals are hard to identify and reach, and opportunities can take months to mature, we worked with the client to put in place a CRM system and processes to manage relationships. We persistently explored routes in to find the right contacts and ensured they were nurtured with regular updates and content.

We have uncovered valuable market intelligence, opened up major accounts for the client and identified high value sales opportunities.